Store

Have you noticed that your clients and prospects are increasingly concerned with the return on investment (ROI) of marketing dollars these days? And it's not 'the economy, stupid' - there's another trend driving the new marketing ROI focus.

In this webcast I'll explain that trend and I'll tell you how to capitalize on it.

You will learn:

• When you shouldn't be drawn into ROI conversations (and how to avoid them)
• When you should lean into ROI conversations (and how to do it) -The elements of ROI calculation
• How you can develop and sell ROI-based marketing programs to your clients and prospects

The requirement to speak to marketing ROI is only going to gain pace in the coming months and years. Join me for Selling ROI and get a jump on the competition.

You can approach business development as a continuous flow of similar activities or you can break up the monotony and test some assumption by using a periodic, campaign-based approach. This webcast addresses the types of business development campaigns that creative and marketing firms find most effective at driving new business and it explains the intricacies of using the campaigns function of your CRM application.

In this webcast you will learn:

• The role of campaigns in your business development mix 
• Three novel and effective business development campaign ideas 
• How to build, execute and track your campaigns within your CRM application 

This webcast will be of interest to those looking to add some varied approaches to their business development efforts and to those interested in learning how to better utilize the campaigns function of their CRM application to track results and return on investment.

Design unpackaged from strategy is a commodity, but recognizing this truth doesn't suddenly make it easier to be seen as more "strategic." So how does a creative firm back away from the precipice of commoditized creative outputs and develop a more strategic offering? I'll show you how in Improving Your Strategy Offering. Being more strategic doesn't mean changing what you do - it means changing how you do it, and then charging appropriately.

In this webcast you will learn:

• The basic components of strategy and how most firms get it wrong
• Four ways to expand your strategic offering 
• How to deal with the reality that clients want strategy but often don't want to pay for it 
• The other hidden traps of selling strategy