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Manifestos & Thought Papers

Read our manifesto and other thought papers and decide if this is a movement you can believe in. From there, sample our newsletters and consider signing on. There are different ways to get involved.

A Call to Arms: Twelve Proclamations of a Win Without Pitching Agency

Our manifesto - a call to arms for the brave and the pitch-weary. Read it, print it, post it, forward it.

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Firing on All Cylinders

A thought paper that examines the four key areas that predict business development success across marketing communication firms. Self-evaluation questions are posed at the end of each section.

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Ten Tests of Your Positioning

Winning without pitching begins with positioning. How's yours? This brief thought paper offers ten simple questions to ask of how your firm is currently positioned or for any new positioning you may be considering.


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Beating Free Pitching: An Industry Approach

A Speech delivered to the Annual Congress of the Bureau of European Design Agencies (BEDA) in Berlin, Germany on March 23rd, 2007, the 50th anniversary celebration of the signing of the Treaty of Rome which created the European Economic Community (EEC).

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