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A Call to Arms: Twelve Proclamations of a Win Without Pitching AgencyOur manifesto - a call to arms for the brave and the pitch-weary. Read it, print it, post it, forward it. Read Online Download PDF Firing on All CylindersA thought paper that examines the four key areas that predict business development success across marketing communication firms. Self-evaluation questions are posed at the end of each section. Read Online Download PDF Ten Tests of Your PositioningWinning without pitching begins with positioning. How's yours? This brief thought paper offers ten simple questions to ask of how your firm is currently positioned or for any new positioning you may be considering. Read Online Download PDF Beating Free Pitching: An Industry ApproachA Speech delivered to the Annual Congress of the Bureau of European Design Agencies (BEDA) in Berlin, Germany on March 23rd, 2007, the 50th anniversary celebration of the signing of the Treaty of Rome which created the European Economic Community (EEC). Read Online Download PDF |
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