Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
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More on Writing...January 14, 2009 at 1:12 am by Blair Yesterday I uploaded the latest newsletter, Four Reasons to Write. I've already received some great feedback, or more correctly, additional guidance on the benefits and principles of writing.
Reader Tuija Seipell, herself a business writer, replied with this additional guidance that I thought was worth adding here:
"In my experience, the main thing is take-home -- you must give something in the article that the reader has not seen yet (or not in the same way, not recently, not from the same perspective). Google your topic, Google your main points. It is intimidating (because SO MUCH has been written about everything) and then find what's left out and what you are passionate about.
All great points. Thanks, Tuija! Tags: writing (3) |
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