 | Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
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We Will Hold Our Heads HighWe will see ourselves as professional practitioners who bring real solutions to our clients’ business problems. We will seek respect above money, for only when we are respected as experts will we be paid the money we seek. This money will allow us to reinvest in ourselves, become even better at what we do and deliver to our families and ourselves the abundance we deserve.
~ wwp ~
Today, we in the creative professions find ourselves standing at a crossroads. On the one side, the process of design is finally being seen as the last great differentiator of businesses and economies; while on the other, the outputs are increasingly seen as commodities.
Technology and oversupply are combining to rapidly widen the gulf between the commoditized tacticians who now bid their services against each other online, and the expert practitioners who command significant fees for leading their clients to novel solutions to meaningful business challenges. The middle is disappearing. The need to choose a path is being forced upon us. If we continue to choose not to choose, the decision will be made for us, and we will be pushed down the commodity road where we will reside with thousands of other order-taker suppliers who will never be free of the pitch.
This is not a bad time to be forced into decision. The world is waking up to the idea that the challenges of both businesses and societies are challenges of design, creativity and innovation. The opportunity for us to have a meaningful impact on the world has rarely been larger. Previous Page: Premium Pricing Improves ... Next Page: Sustaining the Dream Table of Contents Own the Manifesto
| Amazon Reviews
Expert Creatives Can Make Money Too
Anyone in any creative field MUST read this book! “Blair gives every designer the information they need to change the dynamics of the client relationship, become more profitable and deliver higher quality work - if they have the balls to follow his advice!”
I believe. ”I
used to hate my job of selling creative services. Blair and his
principles taught me how to turn selling and manipulation into helping
and serving. Cold calls became introductions. Unsure of my next step
became clarity. I believe...”
Stop Selling, Start Serving - But please don't give it away! “I
have been in the agency world in new business development for over 25
years and have read all the books - Blair wrote this book for me.... and
everyone that sells creative solutions. The Win Without Pitching
Manifesto is a must read by any agency owner, leader or new business
pro.”
The 12 steps a Creative Firm must take “The
book is simple, direct, engaging, and will smack you in the head about
all the false "have-to's" in the sales process of our profession. I am
on my second copy of the book. The first copy is highlighted, marked,
folded and covered in scribbles of my notes.”
Build a better way of bringing the best business to your shop "The
Win Without Pitching Manifesto is the most important book we've read in
the last 5 years on how to build and grow a better service business.
It's required reading for our partner team and anyone in our firm who
participates directly in new business and client engagement.”
Best book I've read on design/marketing firm business development “I just finished reading this slim book cover-to-cover, having highlighted about three-quarters of the copy. It's not an exaggeration to say that I've come away with a renewed sense of hope about the future of our business.”
Concise writing, invaluable solutions “[The
Win Without Pitching Manifesto] will make a valuable addition to your
business philosophy library. The respectful treatment of creative
businesses will enchant the loopy creative mindset into focus. The
writing is concise, the solutions are invaluable.”
Sell Anything by Following this Manifesto “No matter what business you are in, if you have to sell or present your services this book offers the guidance to be disciplined about the process.”
Essential reading for the creative business owner “The Win Without Pitching Manifesto is a long overdue wake-up call to all those running [creative] businesses. How to establish yourself not just as the agency of choice but as the must-have agency and to command a price premium to match. Great stuff.” |
At last: The secret to being creative AND successful© 2012 Enmark Performance Development All rights reserved
