The Win Without Pitching Blog

Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.

The Power of Reciprocity | 18 November 2008

In this month's Win Without Pitching Webcast, The Referral, I talked about leveraging the power of reciprocity - the social construction of responding in-kind to the behavior of others - in using referrals. I referred to a podcast on the subject and promised to link to it here.I highly recommend it...

Tag Cloud advertising affiliation agencies aiga apdf bear den book review books branding case studies cca chris anderson closing closing for creative firms conferences conflict of interest crm crowdsourcing dba design associations design contests design mba design week diagnostics dusty economy events expertise feedback follow-up free pitching funny gone fishing harlan ellison hiring icograda kaslo life kaslolife language layoffs lead generation lecture tour linkedin malcom gladwell manifesto manifestos meetings membership metrics money myob negotiating new business summit objections old posts online learning peer groups people perfect pitch personality personnel pitching planning podcast positioning pricing process product productivity projects promotion rant recession reciprocity recourses referrals reporting scorecard scotland seminars site changes social media social networking social networks software review speaking stories strategy telephone introductions testing the economy the movement thought leadership training travel twitter update wales webcast webinars websites winwithoutpitching.com writing year end

Recent Posts Online Positioning Program
Reading The WWP Manifesto on Your Mobile Device
A Summer of Books
A Global Standard on Design Procurement
Procurement God

The Win Without Pitching Blog

The Power of Reciprocity | 18 November 2008

Find Me

Find Out More

Follow Me

	Find Me Wear some comfortable shoes and bring a walking stick.
	Find Out More What is life like in Kaslo? Check out the Picasa album.
	Follow Me My Twitter feed.