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The Win Without Pitching Blog


Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.

 

 

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The Perfect Recording Studio? | 17 February 2009

I've been struggling to find or create a suitable recording studio in Kaslo for my increasing number of audio/video projects. Igloo, baby. How cool?

 

My friend and office mate Patrick spent the weekend building an igloo. Well, lo and behold: perfect light, perfect acoustics...

Topics: Interesting


Language or Strategy? | 5 February 2009

Without naming names I'm going to re-post here some text from an email exchange with a client on the subject of positioning. At some point he asks the question, "Am I just a graphic designer?"

 

My slightly edited response...



Sorting Through Social Media | 4 February 2009

I read another article this morning on using Twitter for your business. Once again the benefit list ended after novelty and connectedness. I know there are other benefits and examples of people employing this great new tool to good effect, but beyond exuberance for last year's App of the Year, balanced guidance on harnessing it for commercial purposes seems to be missing.



A Writer Is... | 2 February 2009

From Thomas Mann: "A writer is a person for whom writing is more difficult than it is for other people."

 

Also, there are many variations on this quote, from Twain to Thoreau to Nietzsche, but I think Blaise Pascal said it first: "I have only made this letter longer because I have not had the time to make it shorter.”

 

Alright, that's enough chicken soup for the writer's soul - get back to that thought leadership piece. If it were easy, everybody would do it (well.)



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