 | Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
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Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.
On Tactics & Strategy | 24 March 2009
1. Differs vastly from individual to individual 2. Is rarer than I previous thought 3. Is rooted in our hard-wiring and not our experiences
For years I've heard numerous agency principals dismiss their competition with the line, 'They don't do strategy.' I long ago developed a reflex to this statement in the form of the question, 'What is strategy?' While there's been little consistency in the answers I've received there has been almost universal consistency in the long pause that precedes the answer. The pause tells me that we haven't spent much time contemplating this oft-used word...  |
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