 | Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
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Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.
Pay the Writer | 18 June 2009This is a funny, relevant rant from sci-fi writer Harlan Ellison on writers being asked and even volunteering to work for free. Every time he says the word 'writer', I hear 'designer'. Strong language warning.
 Topics: Free Pitching If Win Without Pitching Made Gin... | 10 June 2009 ...we would make Hendrick's Gin.
Hendrick's infuses cucumber and rose petal into their gin, in addition to some of the more traditional botanical. Everything about the gin, it's packaging and all aspects of the company's communication, is about setting itself apart, telling prospects It's an odd, sophisticated taste - you probably won't like it... Topics: Positioning, Objections $40,000 Off Coupon | 9 June 2009
The Brainstorm Group in Toronto recently ran a full page ad in the Globe and Mail, Canada's national newspaper, featuring the above coupon for $40k off creative services. Great promotional move, but wil it come back to haunt them? Topics: Lead Generation Vendor Client Relations Video | 8 June 2009This video is circulating widely. It's been sent to me many times. Watch it, keep the URL and forward it to your clients and clients-to-be as the occasion calls.
Topics: Procurement, Free Pitching |
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