Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
|
Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.
Conflicts of Interest | 18 February 2008
Here now, a few points on the realities of conflict of interest issues and how to handle them... On Project Work | 14 January 2008One of the questions I fielded during last week's Talking Money webinar was on project work. I gave a short answer to what is a somewhat nuanced subject, and so promised to answer more fully here.
What should the mix of project work to agency of record (AOR) -type work be in your firm? Should you be taking project work at all? Is it appropriate to pursue project work as a means to 'get your foot in the door' and then try to widen that crack to include more and more high value strategic work?
All your questions on project work, answered here... Universal Laws of Money | 3 December 2007I've visited a lot of countries in the last few months, some for the first time, and it doesn't
I hear this throughout North America, too. "This won't work in the South..." or "Blair, you don't understand - we can't do this in the Midwest..."
What is it that can't be done? It is speak frankly about money... Visual Literacy | 19 November 2007As a creative services firm one of your strengths should be the ability to communicate complex information and key insights visually. In any strategic engagement or in the strategic phases (diagnostic and strategic direction setting) of any engagement the ability to communicate information visually separates you from consultants and other non-creative competitors who prefer to present complex information via long reports. |
Find MeWear some comfortable shoes and bring a walking stick. | |
Find Out MoreWhat is life like in Kaslo? Check out the Picasa album. | |
Follow MeMy Twitter feed. |
