The Win Without Pitching Blog

Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.

Process-Framed Case Studies Go Back to School | 6 October 2008

Process-framed case studies (PFCS) are closing tools that frame your case studies in a defined, replicable process. They are powerful tools of reassurance that Win Without Pitching firms use to derail pitches and secure new business without writing proposals. Every year I do a seminar on building and using PFCS. This fall I've been asked to do a guest lecture on PFCS to the California College of Art's new Design MBA program.

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The Win Without Pitching Blog

Process-Framed Case Studies Go Back to School | 6 October 2008

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