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The Win Without Pitching Blog

Most of my thinking on business development for creative firms is published over in the newsletter section. I'm using this area primarily to discuss any upcoming programs or events.

Sorting Through Social Media | 4 February 2009

I read another article this morning on using Twitter for your business. Once again the benefit list ended after novelty and connectedness. I know there are other benefits and examples of people employing this great new tool to good effect, but beyond exuberance for last year's App of the Year, balanced guidance on harnessing it for commercial purposes seems to be missing.


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