Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency.
Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.
Sorting Through Social Media | 4 February 2009
I read another article this morning on using Twitter for your business. Once again the benefit list ended after novelty and connectedness. I know there are other benefits and examples of people employing this great new tool to good effect, but beyond exuberance for last year's App of the Year, balanced guidance on harnessing it for commercial purposes seems to be missing.