 | Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
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Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.
On Tactics & Strategy | 24 March 2009
1. Differs vastly from individual to individual 2. Is rarer than I previous thought 3. Is rooted in our hard-wiring and not our experiences
For years I've heard numerous agency principals dismiss their competition with the line, 'They don't do strategy.' I long ago developed a reflex to this statement in the form of the question, 'What is strategy?' While there's been little consistency in the answers I've received there has been almost universal consistency in the long pause that precedes the answer. The pause tells me that we haven't spent much time contemplating this oft-used word...  Language or Strategy? | 5 February 2009Without naming names I'm going to re-post here some text from an email exchange with a client on the subject of positioning. At some point he asks the question, "Am I just a graphic designer?"
My slightly edited response... Visual Literacy | 19 November 2007As a creative services firm one of your strengths should be the ability to communicate complex information and key insights visually. In any strategic engagement or in the strategic phases (diagnostic and strategic direction setting) of any engagement the ability to communicate information visually separates you from consultants and other non-creative competitors who prefer to present complex information via long reports. |
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