Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
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Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.
Language or Strategy? | 5 February 2009Without naming names I'm going to re-post here some text from an email exchange with a client on the subject of positioning. At some point he asks the question, "Am I just a graphic designer?"
My slightly edited response... |
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