 | Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency. |
|
Blair Enns blogs about agency business development, free pitching and occasionally, life in Kaslo.
If Win Without Pitching Made Gin... | 10 June 2009 ...we would make Hendrick's Gin.
Hendrick's infuses cucumber and rose petal into their gin, in addition to some of the more traditional botanical. Everything about the gin, it's packaging and all aspects of the company's communication, is about setting itself apart, telling prospects It's an odd, sophisticated taste - you probably won't like it...  Topics: Positioning, Objections 2009 Branding Challenge | 2 January 2009I have a challenge for you regarding the B-word (Brand), and as it is the first working day of the new year, allow me to frame it as a New Year's Resolution that you might consider to taking on.
There are two levels to this resolution; choose the one that you think you're up to: The Jedi Master Challenge or the Padawan Learner Challenge... |
© 2012 Enmark Performance Development All rights reserved
