The WWP Selling System

The second of the 3 Steps to Winning Without Pitching is to Systematize Your Approach. We help creative firms do that by training them on a selling system adapted specifically to the business development needs of creative firms. 

The WWP Difference

Most selling systems rate opportunities based on the steps the seller has taken. (e.g.: obtained a meeting, presented a proposal, etc.) The WWP Selling System rates opportunities and assigns next steps based on where the client-to-be is in the buying cycle. This keeps the salesperson from driving unnecessary costs of pitching and written proposals into the buying cycle.

Rooted in the behavioral science of how people change, this alternative approach was developed by Pauline O'Malley at TheRevenueBuilder and is licensed to Win Without Pitching for use with marketing communication firms worldwide.

Sales Training

Training on the WWP Selling System is available through our consulting services. A Do-It-Yourself option is available through the Win Without Pitching Guidebook & CD, for sale on this site. Further support material for this selling system is contained in the Online Learning Center.

Software Neutral

The WWP Selling System is software-neutral and can be adapted into many hosted and desk-top CRM applications.

We worked with Workamajig to build WWP functionality right into the new Workamajig CRM. Learn more about WWP for Workamajig.

WWP functionality is also coming to TimeFox's new CRM offering in 2010.

Contact us to learn more about the WWP Selling System >