Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the “pantheon” for new business: positioning, lead generation, sales, and pricing.
Turning Your Delivery Team Into a Sales Team
Almost every leader of a business of expertise has a moment when they realize their delivery team—account managers, project managers, developers, engineers, consultants or advisors—could be a source of instant scale to their sales efforts. Inspiration tends to hit in moments of sales stagnation or decline. If you’re considering enlisting your delivery team in your