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X : We Will Refuse to Accept Work at a Loss

From The Win Without Pitching Manifesto


We will build our practice one profitable assignment at a time. Excepting our carefully selected pro bono engagements and the occasional favor to our very best and longest standing clients, every project will generate a profit that recognizes our expertise and the value we bring to our clients’ businesses. There will be no loss leaders. We will pursue margin objectives first and then work to add volume at our newer, higher margin.
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