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VIII : We Will Not Solve Problems Before We Are Hired

From The Win Without Pitching Manifesto


Under no circumstances will we part with our thinking without appropriate compensation, for our thinking is our highest value product and if we demonstrate that we do not value it, our clients will not. When we are asked to begin solving problems in the buying cycle we will politely but firmly point out that we save our best thinking for our paying clients and should the client-to-be choose to engage us he can rest assured that our best minds will be working on his business rather than trying to win business we do not currently have...
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