Latest Webcast: Mastering Focus

Mastering Leadership

Leadership is about challenging people to be their best and then leading by one’s own example. If that’s not a good model for selling expertise then I don’t know what is.

In the creative professions we have a skewed view of what it means to sell: talking people into things, building chemistry, demonstrating enthusiasm, proving our worthiness of the assignment, or out-performing the competition in an audition. We would do far better, I believe, if we just viewed selling as leading and applied some of the universal principles of leadership to the way we sell.

In Mastering Leadership I explore such principles and their applications to the craft of selling. You should not only improve your performance but dramatically improve your own satisfaction and sense of contribution to the client’s business.

In this webcast you will learn:

  • Where and why leadership is required in the sale
  • Four key principles of leadership and their application to selling expertise
  • How the physiology of leadership sets the tone for whether or not you’ll be able to lead

Quit selling and start leading.

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