In this webcast Win Without Pitching founder Blair Enns picks some highlights from his forthcoming book Pricing Creativity: A Guide to Profit Beyond the Billable Hour (Rockbench, 2016). Join Blair for a rapid-fire webcast on 20 things you can start doing differently today to improve your pricing skills and bottom line.
In this webcast you will learn:
- The single most import rule in pricing
- When to sell time and when not to
- A simple trick for anchoring high in price negotiations
- 5 cognitive biases to leverage to get your clients to choose your more expensive options