Latest Webcast: Mastering Focus

Uncovering Need

In this webcast you will learn:

  • How to open the need conversation in an outbound ¬†telephone introduction
  • How to broach need in an email introduction
  • How to get past the stated need to go deep into the underlying business need in any conversation
  • Why a focus on passion and customer service impairs your ability to uncover need (and what to do about it)

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