Most of my thinking on business development for creative firms is published over in the newsletter section. I'm using this area primarily to discuss any upcoming programs or events.
On Project Work | 14 January 2008
One of the questions I fielded during last week's Talking Money webinar was on project work. I gave a short answer to what is a somewhat nuanced subject, and so promised to answer more fully here.
What should the mix of project work to agency of record (AOR) -type work be in your firm? Should you be taking project work at all? Is it appropriate to pursue project work as a means to 'get your foot in the door' and then try to widen that crack to include more and more high value strategic work?
All your questions on project work, answered here...