Critical question for creative and marketing services firms:
What will it take for you to break the pattern of discounting your time and expertise?
If you answered:
- “When I have the confidence to blow past prospects’ too-small budgets and requests for work that’s purely tactical”
- “When I have clarity on how to price our vaguely-defined but high-value strategic work”
- Or, “When I can finally execute what I learned in the Pricing Creativity book…”
Then, it’s time to master Blair Enns’ proven system for remarkable profits beyond the billable hour.
Join your coach and 19 of your peers for Pricing Creativity Bootcamp, launching soon.
From solopreneurs to mid-sized firms...
Creative and marketing agencies learn to dramatically increase their revenues at Pricing Creativity Bootcamp
A presentation design agency:
We used to bill everything based on time and materials or deliverables.
I wanted to find a way to price to improve our bottom line and help us capture more of the value we create.
Thanks to Pricing Creativity Bootcamp, we have a new way to price projects, a new outlook on prospect conversations, and a peer group for support as we change how we sell.
A branding, design, marketing, and content strategy consultancy for B2B:
Our proposals were overwhelming in length and in the effort they required.
We had some theory in our approach to pricing, but in practice, we were inconsistent and didn’t have the practical skills to price creatively.
What I learned in the Bootcamp forced me to better qualify prospects, so we spend our time in sales profitably.
I’ve also saved time on proposals but cutting to the chase, and better structuring our offers in a simpler way.
Right away I was able to upsell/accelerate an engagement with a client that we won during the Bootcamp.
A product development firm for medical, life sciences, and consumer health:
Before the Bootcamp, I was gravitating back toward tactical selling of tactical work.
Just the week before Bootcamp opened, I assigned myself the task of learning more about and implementing value pricing. So the timing was fantastic.
I learned exactly what I needed to from Blair. Right away, my sales conversations changed. Now, I’m creatively pricing options that are based on the value we generate for clients.
Video producer for non-profits & mission-driven organizations:
It felt like I had reached a pricing ceiling.
To charge higher prices that allow me to do my best work, I knew I needed to anchor those prices in value that’s unique to each client.
But I didn’t know how to facilitate a conversation that lets me uncover what is most valuable to a prospect.
Now, after the Bootcamp, I do. I finally understand how to move from “technician” to valued partner through deeper conversations about what the client values.
And the beauty is, getting to a higher value is a repeatable, predictable process.
If you’ve been struggling to get the right clients to buy in at the very top levels of investment...
You are not alone. Most creative and marketing service providers struggle to sell their highest-value, most strategic work…
And to do that work at prices that leave you with room to not only breathe but to be more creative, to go deeper, to solve more important client problems, freely.
For work of that caliber, you must charge far more.
Only, it’s one thing to “get it”… To realize your prices must rise and understand the principles in Pricing Creativity…
It’s another to lead prospects through conversations about value, upside, risk, trade-offs…
And then slide a one-page proposal across the table, complete with a premium offer at a higher price than you would have imagined possible.
Your instincts will tell you to do what you’ve always done, instead.
To cut the price. To add proposal bells and whistles. To offer more free bonuses.
Those instincts are hard to break…
Even when you know your impulses result in late nights spent bent over 30-page proposals that destroy your dignity and your personal life…
Even when you’re absolutely certain that what the prospects are asking you to quote on isn’t what they really need…
And even when it’s clear you could dramatically increase your income…
If you could cooly and confidently find out what clients really value, price accordingly, and sell that higher investment with ease.
That’s why Pricing Creativity Bootcamp exists. It’s the six-week program where you’ll replace those old, self-sabotaging instincts with new instincts for profit.
“I couldn't stand by while creative professionals gave their value away for free”
MEET PRICING CREATIVITY CREATOR, BLAIR ENNS
Blair Enns is the founder and CEO of Win Without Pitching, a sales training and coaching firm for marketing and creative service providers ready to win more new business at a lower cost of sale — without donating your best thinking.
He is the author of The Win Without Pitching Manifesto, a book credited with countless stories of 7-figure growth, and of Pricing Creativity: A Guide to Profit Beyond the Billable Hour.
Blair is the architect and designer behind all of the Win Without Pitching training, coaching, and bootcamp curricula.
(Only 20 spaces available)
The most effective step to a healthy bottom line
For every firm faced with the margin pressures created by marketers’ current obsession with cost-cutting, embracing the Pricing Creativity principles and practices is by far the most effective step they can take toward regaining and maintaining a healthy bottom line.
Supported by lots of real-world examples, Blair shows how firms can apply the same creativity they employ solving their client’s marketing problems to getting paid for the value they create instead of the hours they work.TIM WILLIAMSON
CEO Ignition Consulting Group
Now, you can learn to uncover what prospects truly value, creatively quantify and persuasively sell higher-value services.
The truth is, clients are willing to pay more… No. They’re happy to pay more and thank you for your expertise when you’ve framed the value of your offer expertly.
How much more?
Before you’ve finished Pricing Creativity Bootcamp, you may charge 50% more. You may double or triple your margins within a year…
Even with inflation driving up your costs…
Even if you’re still recovering from the destructive effects of COVID on your market…
You’ll profit more because you’ve learned to finally charge for the value you create.
from
Pricing Like a Marketer to Negotiating Like a Pro, We Will Cover it All
Everything you’ve wanted to ask…
Everything you’ve known you need to internalize if you’ve read the Pricing Creativity Book…
Everything that trips you up and holds you back from making more money in your service-based business.
Even if you’ve been to a Win Without Pitching workshop, Pricing Creativity Bootcamp is the only place where we dive this deeply into pricing.
It’s 6 weeks of online training and coaching to help you master the mindset, apply the principles, and practice negotiating creatively to capture far more of the value you create.
Join us as we lead a small group beyond a conceptual understanding of Pricing Creativity, to dramatically new pricing and profit levels
it's transformed the way I do sales
I had read a lot about sales, watched videos, bought courses…
But we didn’t have a methodology for how we should charge.
Pricing Creativity Bootcamp has transformed the way I do sales. Now I know what I'm actually doing.
This is the real deal.
Here's what you get inside Pricing Creativity Bootcamp
Exclusive Video Training
In-depth videos exclusive to the bootcamp. This training builds on the Pricing Creativity book but goes further, with more emphasis on application.
Prepare for your live sessions with your coach by watching each weekly module.
(Average time investment: 20 minutes/week for 7 weeks)
Value Conversation, Pricing & Proposal Exercises
Each week, you’ll put what Blair teaches into practice and build your muscle memory for charging far more.
Some exercises you’ll do independently, and some with a partner we’ll assign so you can role-play your pricing conversations.
Exercises are interactive every week, so you see your peers’ work, give each other feedback, and raise your collective skill levels.
(Average time investment: 40 minutes/week for 6 weeks)
Weekly Live Zoom Coaching
Get 6 weeks of live group coaching. This is your opportunity to get answers while learning from real-time feedback on your pricing exercises.
You’ll also deepen your skills by watching Blair model how to comport yourself in tricky pricing scenarios.
(Average time investment: 90 minutes/week for 7 weeks including orientation)
Now, I can charge more and spend less time on proposals.
Previously, I understood the process but I was having trouble executing the value conversation.
The bootcamp helped me to get more comfortable with the value conversation and 3-option proposal process.
Now, I can charge more and spend less time on proposals.
Here's how the six-week bootcamp will roll-out
Orientation
Meet your coach and your Bootcamp peers in your first live 60-minute session. You'll hit the ground running so you get the most out of your time in Bootcamp and set you up for success.
01
Overcoming Barriers to Increased Profit
You’ll learn why some firms transcend pricing limits and enter the highest tier of financial success. And get guidance on how to step up to the next rung in pricing and profitability by leaving behind the habits that got you to this level, but can’t take you farther.
02
Pricing Creativity Fundamentals… And Beyond
You’ll discover how to price the client, offer strategic options, and anchor high but with an airtight justification. Plus, get real-world coaching to create a one-page proposal that derails the RFP process, wins more and bigger deals at a lower cost of sale.
03
Uncover the True Value… And Price Accordingly
The most critical skill you must master to consistently raise profits: navigating the value conversation with prospects. But don’t test your mastery on a live opportunity — nail this critical sales skill first with our help.
04
(Re)Construct Your Proposals
You’ve learned the principles of the value conversation and seen it modeled by your coach. Now use what you’ve learned to frame value in a mock proposal, bundle and price your options. Post your one-pager to get feedback and learn from each other.
05
Extraordinary Value Creation, Extraordinary Profit
It’s time to create a proposal for a real scenario and get feedback to hone your skills. You’ll learn advanced bundling techniques, negotiating through proposal structures, and techniques for putting compensation at risk.
06
Take Back the Closing Conversation
Learn the Win Without Pitching closing conversation framework, so you’re never taken off-guard again. Instead, you’ll quickly and confidently close the deal — or know when to walk away. Volunteer to present your one-page proposal in the weekly session led by your coach and get valuable feedback.
Join us inside the Bootcamp
Now I really understand
Like most agencies, we were pitching for work, spending a long time on proposals, and often pricing too low.
Initially, I wasn’t sure how the Bootcamp would be different from the Pricing Creativity book, but now I really understand how to present the 1-page proposal with three options and a high price anchor.
I also feel for the first time more detached emotionally from the price, which helps me propose higher value options.
I got more value out of the Bootcamp than I expected and enjoyed it immensely. I loved the AMAs, the work with peers, and that the Bootcamp was designed to keep me accountable.
I am excited about the possibilities for our business if we practice these WWP principles.
When You Join Pricing Creativity Bootcamp
You’ll also get lifetime access to a dedicated WWP Forum and Slack Channel
Stay connected with your Bootcamp peers, ask each other questions, share your struggles and successes, so it’s easier to stay accountable to the decision you made to command higher profits.
Keep tabs on what’s working, what’s not and get insight on industry developments from your peers — 19 other Pricing Creativity Bootcamp members determined to win new business at higher margins — without pitching.
I know how to price even non-value-based options for healthier profits
Before Pricing Creativity Bootcamp, I wasn’t properly qualifying leads, and I gave too much away for free in the sale.
Now, I’m more confident getting true value creators to the table for value-based sales conversations.
And I know how to price even non-value-based options for healthier profits.
the pressure in sales calls is gone
I understood the theory behind Pricing Creativity, but I needed confidence in arriving at the pricing options…
Because of the Bootcamp, our new business conversations are structured and intentional.
We don’t waste time on lengthy proposals. And the pressure in sales calls is gone.
Pricing Creativity Bootcamp
is for you
if...
- You’re in a position to change the way services are bought and sold at your firm. Bootcamp participants are founders, partners, principals, leaders, and individual contributors in charge of growth, business development, and client success.
- You can get at least one good prospect on a sales call this month to practice your newfound pricing and sales skills (and quite likely get an ROI on the Bootcamp multiple times over with just one, one-page proposal).
- You can invest 2-3 hours per week for 7 weeks. To get the most out of this bootcamp, you should be available for 90-minute Zoom coaching sessions each week with the group. You should also be able to complete 20 minutes to 2 hours of self-paced work weekly, some of which you’ll do with a Bootcamp partner.
- You’ve been exposed to Enn’s approach to winning new business. Ideally, you’ve read the Pricing Creativity book. Maybe you’ve even been to a foundational WWP workshop. Now you’re ready to go far deeper into pricing.
- You’ve tried to put Blair’s teaching into practice… but you haven’t made a quantum leap in how you price and sell. You value watching a sales expert model exactly what to say, and how to say it, plus how to troubleshoot tricky scenarios.
- You’re ready to build new instincts for pricing. To transform your financial future, you’ll need to practice the art of Pricing Creativity in exercises, so you rewire how you think about sales and build the muscle memory that will change your financial future.
- You value networking with participants from agencies of ALL sizes. (You don’t have to worry about being out of your league. Our sweet spot for Bootcamps is serving firms with fewer than 25 FTEs… and many are much smaller.)
- You want to see proposals by agencies like yours and get inspiration from how your peers are pricing creatively. You’ll see dozens of proposals go from work-in-progress to coach-approved in the Bootcamp.
- You need a boost of confidence to slide a one-page proposal across the table… Instead of slaving over a pitch deck all night. And you know you’ll get that confidence when you’ve road tested your new pricing skills with your coach and your peers. (No more wavering, no more second-guessing.)
- You can leave behind limiting beliefs that “pricing like this only works for (fill in the blanks) agencies”… If you sell bespoke services to solve unique client problems in an open market, then you can apply what you learn here to charge far more.
- Your team (if you have one) is open to changing the way you price and sell. If you need to persuade your boss or a key team member first, request a call with someone on our team.
If you can say “yes” to most of the above, then join us for Pricing Creativity Bootcamp and master the techniques that will set you free from underpricing
Register now for Pricing Creativity Bootcamp
Orientation session February 10 from 9-10am PT, plus six 90-minute AMAs every Thursday from 9-10:30am PT beginning February 17 and concluding March 24.
⚠️ Only seat left.