Some are existing clients; some haven’t discovered you yet.
But what do they all have in common? They’re negotiating in a market where (almost) everything is on sale for those with cash.
And if it was difficult before to sell your services from a place of confidence? Now, you’re selling in an all-new environment, without a roadmap.
Is it time to double-down on value-based pricing? Or assume that every buyer is focused exclusively on price?
These are questions you shouldn’t have to answer alone. And when you learn directly from Blair Enns in Pricing Creativity Bootcamp, you won’t have to.
What clients are willing to pay… No. What they’re happy to pay and thank you while they’re at it has always been subjective.
Your clients will pay more for your expertise, framed expertly.
How much more?
Before you’ve finished Pricing Creativity Bootcamp, you may charge 50% more. You may double or triple your margins within a year…
Even in this economy…
Even with fewer opportunities circulating…
You’ll profit more because you’ve learned to finally charge for the value you create.
And especially if your idea of the best possible outcome for 2020 is taking any project that comes your way, at any price…
Hear this.
For your agency to survive and thrive, you must learn to uncover, quantify and creatively price the value you deliver.
Because the value you deliver hasn’t changed. What’s changed are the stakes at play when it’s time to sell that value.
Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching program for creative professionals.
His first book, The Win Without Pitching Manifesto, is credited with countless stories of 7-figure growth.
Blair advises marketing and creative firms the world over on how to deprogram themselves from the standard approach to winning new business.
His second book, Pricing Creativity: A Guide to Profit Beyond the Billable Hour has guided thousands of firms to find alternative paths to new levels of profitability.
Now, Blair is taking a select group of creative firm professionals to the next step with Pricing Creativity Bootcamp.
(Only 20 spaces available in June)
Julie Cohen
Founder & CEO at Across the Pond
In six weeks of intensive learning and practice starting Wednesday, June 3, 2020.
Everything you’ve wanted to ask…
Everything you’ve known you need to internalize if you’ve read the Pricing Creativity Book…
Even if you’ve been to a 2-day Win Without Pitching workshop, Pricing Creativity Bootcamp is the most intensive pricing-focused training Blair has ever delivered to help you work through the principles, rules and scenario-specific strategies for selling at a higher profit.
Join Blair Enns as he leads a small group beyond a conceptual understanding of Pricing Creativity, to dramatically new pricing and profit levels
You’ll learn why some firms transcend pricing limits and enter the highest tier of financial success. And get guidance on how to step up to the next rung in pricing and profitability by leaving behind the habits that got you to this level, but can’t take you farther.
You’ll discover how to price the client, offer strategic options and anchor high but with an airtight justification. Plus, get real-world coaching to create a one-page proposal that derails the RFP process, wins more and bigger deals at a lower cost of sale.
The most critical skill you must master to consistently raise profits: navigating the value conversation with prospects. But don’t test your mastery on a live opportunity — nail this skill first with Blair’s help.
It’s time to create a proposal for a real scenario and get feedback to hone your skills. You’ll learn advanced bundling techniques, negotiating through proposal structures and techniques for putting compensation at risk.
Learn the Win Without Pitching closing conversation framework, so you’re never taken off-guard again. Instead, you’ll quickly and confidently close the deal — or know when to walk away. Volunteer to present your one-page proposal in the Ask Me Anything call led by Blair and get valuable feedback.
Get a $100 credit to apply against any of our bootcamps, coaching and training products. Or use it to buy a copy of Pricing Creativity – our core text for this bootcamp.
These webinars walk you through Win Without Pitching insights, address common questions, and guide you through common challenges.
Stay connected with your Bootcamp peers, ask each other questions, share your struggles and successes, so it’s easier to stay accountable to the decision you made to command higher profits.
Each Weekly Focus Call is focused on a specific Win Without Pitching principle. Teachings were delivered by our coaching staff.
All coaching packages include instant access to more than 160 calls for your entire team.
(Only 20 spaces available in June!