Latest Webcast: Mastering Focus

The Win Without Pitching

Training Program

Business Development Training for Owners of Creative Firms

Next Program Starts January 2016

Registration Now Open

"WWP’s training has fundamentally changed how we think."

WWP’s training has fundamentally changed how we think. The Win Without Pitching [program] has helped me rethink how we talk about what we do. But it wasn't just the course, it's the wealth of training material [he’s] built up that gives the teaching so much depth. It’s boosted my confidence in our expert positioning, and helped us structure our business development as a team. And that's helping us win more work that's the right fit for us - the work we do really well, and enjoy most.

- Agency Principal, London, UK

Latest Article by Blair Enns

Value pricing, which is the pricing of your expertise based on the value to the client rather than on your costs or other measures, is a great theory but many creative firms are stymied by how to implement it. In this article I lay out two ways to make the transition externally – getting your clients to accept value pricing – and some advice on letting go of tracking time.

"There are few true experts in the field of agency business development..."

"There are few true experts in the field of agency business development; Blair sits at the very top of that short list. He transformed my firm with his expertise. He transformed me and my staff with his teaching. And, crucially, he was a joy to work with through it all. If you're charting a new course for your agency, I can recommend Blair as your guide."

- Former Agency Principal, New York, NY


Next Live Webcast

~ Your Best Year Ever ~

December 3rd - 12noon Eastern

Show up for this webcast only if you’re interested in radical reinvention in the coming year. Incrementalists need not attend.

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