Skip navigation


CRM: The Train Coming at You
How Customer Relationship Management Applications Are Changing Marketing & Marketing Firms
March 2012|

There is a trend within your clients’ organizations that is going to affect the offerings of your firm. It will open up exciting new areas of opportunity that you will be forced to capitalize on. To ignore this trend would be dangerous, I think, because not only will it affect how you deliver your services, for some of you it will represent a whole new service area...

Read More


The Contradiction of Specialized Branding
Why Specialization Should Force You Out of Branding
May 2012|

A branding agency that heeds the call to specialize and then picks a vertical (e.g. healthcare, professional services or financial services) should realize that branding as a claim of discipline expertise is nowhere near as relevant to its new target market...

Read More
Two New WWP Seminars
June 12th & 13th | Chicago, IL
April 2012|

Announcing two new back-to-back one-day business development training seminars in Chicago this June...

Read More


close

Find Me

Wear some comfortable shoes and bring a walking stick.

Find Out More

What is life like in Kaslo? Check out the Picasa album.

Follow Me

My Twitter feed.