Latest Webcast: Mastering Focus

Latest Article by Blair Enns

In this article I list the biases I find to be most useful for ethically influencing the choices of clients and prospects in a sale without misleading them or impairing their ability to choose what’s right for them. It’s also helpful to watch for these biases in our own decision making.

"WWP’s training has fundamentally changed how we think."

WWP’s training has fundamentally changed how we think. The Win Without Pitching [program] has helped me rethink how we talk about what we do. But it wasn't just the course, it's the wealth of training material [he’s] built up that gives the teaching so much depth. It’s boosted my confidence in our expert positioning, and helped us structure our business development as a team. And that's helping us win more work that's the right fit for us - the work we do really well, and enjoy most.

- Agency Principal, London, UK

Next Live Webcast

March 3rd - 12noon Eastern

The goal of this webcast is to help free you up from the business development tasks and areas of responsibility that no longer make sense for you to do.

The Win Without Pitching

Training Program

Business Development Training for Owners of Creative Firms

Next Program Starts May 2016

"There are few true experts in the field of agency business development..."

"There are few true experts in the field of agency business development; Blair sits at the very top of that short list. He transformed my firm with his expertise. He transformed me and my staff with his teaching. And, crucially, he was a joy to work with through it all. If you're charting a new course for your agency, I can recommend Blair as your guide."

- Former Agency Principal, New York, NY

 

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