Win Without Pitching is the business development consulting firm for ad agencies and design firms that believe there is a better way to build a marketing communication agency.

I'm using this space this month to talk not about business development guidance but about recent lessons I've learned on how purveyors of ideas and can find themselves locked into debilitating, exhausting business models. Let me tell you how I freed myself from mine...

In this, the era of content marketing, most agency principals are writing (the successful ones, anyway) and for many this leads to writing a book. Today, a book can take many forms and publishing has many degrees and options. I'm going to explore a few of these options in the coming weeks and I'd like to begin with a phyisical paperback book that you can publish within a week, without too much hard work. Let me show you a great example...

I am going to teach you how to be difficult. I am going to deprogram you of your syrupy niceties, your need to please and your long-ingrained behavior of trying to win new business by being liked and compliant. And I'm going to do it in front of an audience of your peers...