Win Without Pitching

Workshops

Win Without Pitching training for small teams or individuals, delivered via virtual public workshops in cohorts of 20.

Start date: Monday, July 7, 2025
Seat price: $2,495.00

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Win Without Pitching

Team Training

For groups larger than five, we offer team training, asynchronous workshops, or instructor training.

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The Sale is The Sample

Any sale of expertise is the sample of the engagement to follow. It’s where you claim the high ground of the expert or are relegated to a lowly vendor. How you sell, therefore, affects what you are able to sell, how much value you create and the fees you earn.

We teach you to sell and price like the expert you are.

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The Four Conversations: A New Model for Selling Expertise

The here’s-how-to follow-up to The Win Without Pitching Manifesto, Blair Enns’ new book The Four Conversations gives you the entire Win Without Pitching playbook for selling your expertise.

This framework of conversations will help you love selling in a way that carefully preserves the reputation you’ve worked so hard to build.

David C. Baker, “The Expert’s Expert,” (NY Times)
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Win Without Pitching Has Helped Thousands of Experts From Firms of All Sizes

A recent proposal for a rapidly growing global manufacturing outsourcing company included a creative pricing alternative: a substantial engagement capped at $700k to keep them below our single-account maximum of 25% revenue, a minor project at $50k, or an acquisition of our firm for $20M.

Their response was overwhelmingly positive!

Founder, Marketing firm Focused On Manufacturing
 

This workshop was really, really good. It’s surprising to me after reading both books and listening to the podcasts that it only clicked in the last four days, this workshop really helped me connect the dots. Thanks for that. I should be leading more in the sales process, listening more and embracing silence. One of my action steps is reworking my proposals as a result.

Peter Fodor, Founder and CEO
AppAgent

About 30 minutes after the workshop, I had a first meeting with a referral. Granted the referral was fairly warm, I slightly altered how I explain my fees by using WWP’s pricing tiers. I quoted four tiers anchoring with a fee 10x what I have been charging. I probably undershot the 2nd tier, but the client elected it and that fee is the highest that I have charged yet for planning.

Financial Planner,
Company

Get Insights and Expertise Directly From the Win Without Pitching Team

Access a vast base of knowledge through our insightful articles. Empower your team to win more pitches with our proven strategies.

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Navigating the Sale

There Is No Credentials Meeting

In the Win Without Pitching model for selling expertise there is no credentials meeting. There are only The Four Conversations.

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Pricing

It’s Probably Time to Productize

Over the last decade I’ve gone from cautioning against the trend toward the productization of services, to neutral on it, to my current position that most of you better hurry up and get there quickly.

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Agency Business

Replicating the Founder’s Skills 

While few of your people will be able to do what you do to the level you do it, enough of them can do it well enough to get you through the plateau and back to growing again.

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Navigating the Sale

Can We Talk?

If I could do just one thing for you it would be to reach inside you and pull out all your ideas of what you think it means to sell.

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Mindset and Behavior

When To Have The Answers

And when to have the questions.

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