Win Without Pitching
Workshops
Win Without Pitching training for small teams or individuals, delivered via virtual public workshops in cohorts of 20.
Start date: Monday, July 7, 2025
Seat price: $2,495.00
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Win Without Pitching
Team Training
For groups larger than five, we offer team training, asynchronous workshops, or instructor training.
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The Sale is The Sample
Any sale of expertise is the sample of the engagement to follow. It’s where you claim the high ground of the expert or are relegated to a lowly vendor. How you sell, therefore, affects what you are able to sell, how much value you create and the fees you earn.
We teach you to sell and price like the expert you are.
The Four Conversations: A New Model for Selling Expertise
The here’s-how-to follow-up to The Win Without Pitching Manifesto, Blair Enns’ new book The Four Conversations gives you the entire Win Without Pitching playbook for selling your expertise.
This framework of conversations will help you love selling in a way that carefully preserves the reputation you’ve worked so hard to build.
David C. Baker, “The Expert’s Expert,” (NY Times)
Win Without Pitching Has Helped Thousands of Experts From Firms of All Sizes
A recent proposal for a rapidly growing global manufacturing outsourcing company included a creative pricing alternative: a substantial engagement capped at $700k to keep them below our single-account maximum of 25% revenue, a minor project at $50k, or an acquisition of our firm for $20M.
Their response was overwhelmingly positive!
Founder, Marketing firm Focused On Manufacturing
This workshop was really, really good. It’s surprising to me after reading both books and listening to the podcasts that it only clicked in the last four days, this workshop really helped me connect the dots. Thanks for that. I should be leading more in the sales process, listening more and embracing silence. One of my action steps is reworking my proposals as a result.
Peter Fodor, Founder and CEO
AppAgent
About 30 minutes after the workshop, I had a first meeting with a referral. Granted the referral was fairly warm, I slightly altered how I explain my fees by using WWP’s pricing tiers. I quoted four tiers anchoring with a fee 10x what I have been charging. I probably undershot the 2nd tier, but the client elected it and that fee is the highest that I have charged yet for planning.
Financial Planner,
Company
Pricing
The Closing Conversation Q&A
The Four Conversations Book Club wrapped up last week, with over 800 people participating in a four-week conversation (one per week) on The Four Conversations. In last week’s final chapter on The Closing Conversation, I reviewed the key principles and frameworks then took questions for about an hour.
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Pricing
The Value Conversation Q&A
The Four Conversations Book Club continued this week, with yesterday’s discussion on Chapter Three, The Value Conversation.
Once again, there were more questions asked than I could answer…
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Navigating the Sale
The Qualifying Conversation Q&A
I answer a few of the questions posed to me yesterday in the webinar The Four Conversations Book Club: Chapter Two, The Qualifying Conversation.
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Navigating the Sale
There Is No Credentials Meeting
In the Win Without Pitching model for selling expertise there is no credentials meeting. There are only The Four Conversations.
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Pricing
It’s Probably Time to Productize
Over the last decade I’ve gone from cautioning against the trend toward the productization of services, to neutral on it, to my current position that most of you better hurry up and get there quickly.
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