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The Win Without Pitching Workshop
Join us in this live virtual workshop where creative, marketing and digital firms learn to finally take control of their sales process and actually enjoy it.
You’ll emerge knowing how to navigate The Four Conversations ™ in the Arc of the Sale required to win more business at higher prices and a lower cost of sale — without donating your best thinking.
Second cohort announced for January 2022: 50% sold out
Did you miss registering for this workshop? Jump on our waitlist so you'll be the first to know when our next workshop is announced: 👇
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We asked workshop attendees
Why this workshop and
why now
this is what they said:
I've read the book, now I want to learn straight from the source and practice the principles!
John Rex
Rex Executive Leadership
I've long valued the WWP perspective on agency new business and would love to put the theory to practice.
Jesse Strawbridge
Mad Pow
I want to gain more confidence around the value conversation. We struggle with being stuck with lower-level marketing/sales folks and not having access to decision-makers.
Guy Bauer
guybauer.com
It's like kick-in-the-ass inspiration. I want to get way more proactive with sales than we've been.
John Besmer
Planet Propaganda
I don't like sales, I am not good at it, and I am very uncomfortable asking for what we are worth. I also know I will not break through to the next level without removing this roadblock.
Jen Estill
Redhead Design Studio
Long-term clients are fading away and the agency is evolving. We need to replace with the right types of work.
Jane Pfeiffer
Fieldtrip
Our firm has always priced projects on a time and materials basis. I'm interested in learning about alternative pricing models and how to persuade prospects to agree to them.
Sean Oakes
Backpack Interactive
Ideas and tactics you can implement quickly and easily
Join the Win Without Pitching® team
at a workshop if...
- You’re a creative, marketing or digital agency owner, solopreneur, or team member involved in winning new business, growing existing accounts, and setting or delivering price
- You have read one or both of Blair's books and are eager to put these theories into practice
- You are ready to trade the tyranny of hourly and materials-based billing for the profitability of value-based pricing
- You would rather derail the RFP with a one-page proposal and get paid for your valuable strategic thinking
-
You
dislikehate sales but know you need to master the mindset and strategies if you are to stay alive and thrive - You know that the world does not need another generalist firm and want to position your firm as an expert one
- You want to get your team up to speed on the Win Without Pitching methodology — quickly
- You need practice leading The Four Conversations ™ in the Arc of the Sale with feedback from a select group of your peers who “get it”
Over the years, I've had so many people listen to me or read my books and think, 'Yeah, nice theory, Blair, but it's not really applicable in my part of the world or to my type of business.'
So I challenge you to join our team at a workshop and meet some of these people who are living these principles every day. You'll see that it can be done in your firm.
Blair Enns
FOUNDER, WIN WITHOUT PITCHING
Join Our Next Workshop
The 4 Conversations in the Arc of the Sale, value-based pricing, derailing the RFP process — we will cover it all.
Day 1: The Probative Conversation
- The Four ConversationsTM your framework for navigating the sale
- How to move from vendor to expert practitioner in the mind of the client
- The 6 key principles that put you in the driver's seat during the sale and keep you there
- How to adopt the mindset required to behave and get paid like the expert you are
Day 2: The Qualifying Conversation
- The questions you must ask to quickly and reliably qualify leads (including one question that gets to the heart of what a decision-maker wants and what they’re willing to pay)
- How to get prospects to reveal their decision-makers, timeframe, and honest budget
Day 3: The Value Conversation
- A deep dive into the value conversation, ensuring you emerge ready and able to get paid for the value you add
- The one-page proposal that derails the RFP process and results in more and bigger deals at a lower cost of sale
Day 4: The Closing Conversation
- Ways to quickly and confidently close the deal in a way that is stress-free for everyone involved
- Get the tools to keep in touch with the Win Without Pitching team and your peers.
You'll leave with
actionable advice and a newfound sense of confidence
Small agencies have to invest in R&D with high confidence of the ROI. Every WWP workshop I have attended has made me richer and my business better.
Jeff Hahn
Apron Food & Beverage Communications
I read Pricing Creativity and cherry-picked the easiest items to use, but this workshop really gave me the roadmap for how to implement the whole system.
Guy Bauer
umault.com
Much of the content resonated and we'll work to implement almost all of it. Asking for concessions and not offering solutions too early are elements we can implement immediately without any practice.
Jen Estill
Redhead Design Studio
I loved the idea that sales can be a personal and empathetic discussion between someone who has a need and someone who's willing to help.
Manny Fernández
Luckeyou, Inc.
And when
we followed up with workshop attendees for an update
THIS IS WHAT THEY SAID:
'The world doesn't need another generalist’ — Blair’s words inspired me to completely change my career and launch Thirst, a specialist drinks branding agency. Since then, we’ve doubled our team and our annual turnover. We are now applying the WWP philosophy to our new sister agency, Hunger catering to the food industry.”
Matt Burns
Thirst Craft
I practiced the tips you gave on mastering the value conversation with a client on Wednesday... and BOOM it worked and we now have a lot more quality consulting work planned with them for the next few months!
Anita Wasserman
Precision Management Accounting
I just landed our biggest project in the 17 years we've been in business. I followed the 4 conversations with a client and yesterday we had our transition meeting. It was amazingly easy to win their business at a level waaaay beyond anything I would have imagined before doing your workshop.
Mark Vaesen
TOMANGO
If you want to make more money and learn how to deliver huge value to your clients you should buy Blair’s book Pricing Creativity and attend this workshop immediately!
Randall TOLTZMAN
Principal, Juggernaut
Workshop Reviews
PRESENTERS
5/5
likelihood to implement
4.9/5
quality of content
4.8/5
Now access all of this — from anywhere.
The popular Win Without Pitching workshop is hosted live and online.
Small group sizes of just 18 participants, ensures greater engagement with your coaches and peers. Delivered in 3-hour sessions over 4 days.
You’ll learn in virtual Zoom sessions with the Win Without Pitching team and in breakouts where you’ll practice your new skills with peers.
Save on airfare and hotels and learn the pitch-free strategies — without all the hassle of travel.
Each workshop is delivered by
a rotating team of coaches with proven expertise and results in the Win Without Pitching approach.
Get lifetime access to a
private Slack channel with the purchase of a ticket
The workshop is where your journey begins.
You will get an invite to a private Slack channel accessible to past workshop attendees and the Win Without Pitching team only. Here, you can ask questions, share your struggles and successes, and get help when you need it.
Access an active and growing community of agency leaders learning to win without pitching.
Our winter workshops are now sold out.
Avoid missing out on the next one.
Jump on our Workshop Waitlist to be notified first:
Register now
$2,795 USD PER PERSON
WORKSHOP
january 15-18, 2024 8-11AM PT / 11AM-2PM ET
ORIENTATION:
MONDAY, january 8, 2024
8-9am PT / 11AM-12PM ET
🔥 Only seat left!
Register now
$2,795 USD PER PERSON
WORKSHOP 2
May 8-11, 2023 8AM-11AM PT / 11AM-2PM ET
ORIENTATION:
MONDAY May 01, 2023
8-9am PT / 11AM-12PM ET
🔥 Only seat left!
Fantastic workshop and team. I've already implemented getting to clients' desired future state and the learnings. I've also connected with Shannyn for coaching. Thanks!
David Oliphant
PETRA COACH
