The Four Conversations: A New Model for Selling Expertise
The here’s-how-to follow-up to The Win Without Pitching Manifesto, Blair Enns’ new book The Four Conversations gives you the entire Win Without Pitching playbook for selling your expertise.
This framework of conversations will help you love selling in a way that carefully preserves the reputation you’ve worked so hard to build.
David C. Baker, “The Expert’s Expert,” (NY Times)
Pricing Creativity
Change the way your firm is compensated for its expert services. Get the principles, rules, tips and tools to price for the value you create.
This is another nail in the coffin of hourly billing — an idea from the day before yesterday that needs to die — from one of the industry’s major thinkers.
Ronald J Baker, Radio Host at the Soul of Enterprise | Author of Pricing on Purpose: Creating and Capturing Value
The Win Without Pitching Manifesto
Close business with your expertise rather than your sales pitch. Get actionable guidance and learn how to win — without pitching.
A must-read for any professional creative who owns their own firm…This has been a complete game changer and I would consider it essential reading if you are in the creative space and need guidance on how to position yourself as an expert.” – “A must-read for any professional creative who owns their own firm…This has been a complete game changer and I would consider it essential reading if you are in the creative space and need guidance on how to position yourself as an expert.
Chris Do, Chief Executive, The Futur