Latest Webcast: Mastering Focus

The Win Without Pitching Training Program

The Win Without Pitching Program is ongoing sales training for owners of creative businesses and their teams - developed by founder Blair Enns. It provides creative firms with an infrastructure to build a stronger systematic business development machine that puts firms on a trajectory to generate higher-margin revenue.

The Impact

The framework of this program enables firms to make the difficult decisions and necessary investments in assets, lead generation systems, business development processes, sales skills and intellectual property to:
  • Drive a steady stream of high quality leads from the practitioner position
  • Close new business without pitching free ideas or writing lengthy proposals
  • Incur almost no (zero) cost of sale
  • Be seen by the client as an expert even before you're hired
  • Reduce, if not eliminate, your competition
  • Command the high ground in your relationships with clients and prospects
  • Win more business at higher margins by getting paid for what you know
  • Create greater value for clients and capture more of it for your firm
  • Develop focus and discipline around selling

The Structure

The learning environment we've created utilizes a combination of video tutorials, homework exercises, virtual classroom discussions and one-on-one coaching – all done from the convenience of your office or home, no travel required:
  • Video-based training modules
  • Three 12-week terms with a break between terms
  • Coach-led virtual classrooms with four to six firms
  • Personalized coaching sessions
  • Online forum for peer-to-peer discussions
  • Weekly focus calls available to everyone in your firm
  • Additional exclusive events focusing on a specific topic (Optional)
  • All archived and future webcasts
  • Additional on-site days with your coach (Optional)

The Investment

Training is available in multiple formats to suit your preferred learning style and budget, with annual tuitions from $5k to $50k and monthly payment options available.

The annual tuition for the WWP program is comparable to a short training or consulting engagement. 


Schedule a call today to find out if our training program is right for you.

Customizable Curriculum Paths

Asset Development

  • Positioning
  • Lead Generation
  • IP Development

Skill Development

  • Selling
  • Negotiating
  • Pricing

Let Us Answer Your Questions

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Frequently Asked Questions

Is this program designed for creative firm principals or for sales and business development personnel?
Both, but we begin with asset building including evaluating the positioning and core offerings of the firm. For this reason the principal needs to be the point person initially, but others in the firm can participate as well. As we get deeper into the material it may make sense to start to include others. Just remember that one tuition means one seat in the classroom. Others in your firm can listen in however, and can participate in your one-on-one coaching calls if you'd like.
How do the classrooms work?
There are 4 - 6 firms in a classroom. These are the peers you’ll move through the program with. Classroom sessions begin with a brief recap of the module material then the floor is open for discussion. We begin with questions on the principles of the module then with the remaining time we can discuss your specific situation. Classroom sessions are scheduled for two hours but they’re done when all the questions have been answered and the conversation is done. Your coach will stay for the scheduled length of the class, as long as there are questions to be answered. We ask that you arrive on time and notify us in advance of known absences.
What technology do I need to participate?
Not much beyond the standard equipment of a computer, web browser and internet connection. We use zoom for the classrooms and coaching sessions. You download a version for free and simply login at the appointed classroom and/or coaching times. Learn more about zoom here.
More FAQs?
Click this link for more frequently asked questions.

What Participants Say...

"WWP does a great job of teaching us the program materials and helping us where we need additional support. The process is very methodical, detailed and organized well. WWP provides extra resources and additional coaching when needed. I feel like I'm not in this journey alone."
"Our coach is extremely thoughtful with the feedback and encouragement -- so the support is personalized to the stage and needs of each of our businesses. Our coach meets us where we are, and is encouraging around the next step regardless of what that is...acknowledging everyone's progress. It feels nurturing and ALSO challenging, which I know can be a tough balance. So I appreciate the perceptiveness and intimacy, even though we aren't together in person."
“Expert coaches, clear curriculum, actionable exercises that build on each other, well-curated group of peers, online forum, blend of mastermind + individual coaching ... pretty much all of it! Looking forward to continuing the journey through 2017.”

[It's] boosted my confidence in our expert positioning, and helped us structure our business development as a team. And that's helping us win more work that's the right fit for us - the work we do really well, and enjoy most."