Manifesto Chapter 1 Posted
We Will Specialize
October 25, 2009 at 10:11 pm by Blair
The Win Without Pitching Manifesto, a 24,000-word hardcover being published in North America by Rockbench Press in February 2010 is being released for free online.
The table of contents, introduction and first chapter are now online. Subsequent chapters will follow every two weeks or so. To read it here, visit the Manifesto section of this site. From there you may subscribe to be notified when future chapters are posted and when the hardcover is available for sale at Amazon.com.
The Win Without Pitching Manifesto began as a 1,500-word newsletter article in January, 2007. It cites The Twelve Proclamations of a Win Without Pitching Agency - twelve steps that any creative firm can take to beat free pitching.
The timeless look and daily reference format of the book was designed by Brian Sooy of SooyCo. Announcements on UK and Australian editions are expected in February.
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