Why is it some agencies get away with charging so much more?

And for the exact services you deliver?

How do they slide across the table proposals with huge figures, while you struggle to justify every billable hour?

Chances are, you’re leaving money on the table. Every single time you price a project.

Learn to get out of your own way, land bigger deals and profit for the value you deliver.

Your new pricing strategy starts inside this free chapter of Blair Enns’ Pricing Creativity.

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If you are in the business of creativity you need to read this book. I can’t stop thinking about all the money I’ve left on the table.

Douglas Davis,
author of Creative Strategy and the Business of Design

This isn’t a book. It’s the solution to one of the most vexing problems facing experts from any field — how to price their expertise.

Carl Richards,
founder, The Behavior Gap

Learn from the “master at pricing, selling and negotiating design services”

In this free chapter:
  • workshop right arrow Why the price clients will willingly pay has little to do with the ‘quality’ of the creative… and even less to do with sheer effort
  • workshop right arrow The real reasons some firms spend millions of dollars on a logo… while others spend next to nothing
  • workshop right arrow How to see value as 100% subjective… and drop the beliefs that keep you underpaid
  • workshop right arrow Why B2B buyers aren’t entirely rational… and what that means for your pricing
  • workshop right arrow How ‘emotional contributions to value’ can tip the scales… and free you to charge far more
  • workshop right arrow What the ‘weird double thank-you’ has to do with clients who happily pay more — and keep coming back
  • workshop right arrow And more…
Get The Free Chapter

“I closed two very nice deals this week with better margins than ever before.”

“Pricing Creativity is the most impactful book I’ve read this year and in the top five of all time. I bought it earlier this year and implemented it immediately.

It took some patience to stick with it even when I was tempted to go back to billable hours, but it is worth it. I closed two very nice deals this week with better margins than ever before. One page, three options, lots of magic.

Thanks for taking the time to write and create the content for the book. It is worth every last cent I paid for it!”

PAUL STERRETT
PRINCIPAL, WHITE HART INSIGHT

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Pricing Creativity is essential reading for anyone involved in agency pricing, selling or negotiation

Tom Lewis,
Institute of Practitioners in Advertising (UK)

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Creative agency owners looking to escape the tyranny of hourly billing will find the myths of value pricing unlocked, and a clear roadmap for financial success.

Andy Budd,
CEO, Clearleft

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Pricing Creativity is a timely, invaluable read for an industry desperately in need of pricing reform.

Gerry Preece,
partner, External View Consulting

About the Author, Blair Enns

Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching firm for creative professionals. 

Author of the Win Without Pitching Manifesto and Pricing Creativity, Blair’s thinking and leadership has catalyzed countless stories of 7-figure growth. 

Blair advises owners and business development leads at marketing, branding, and digital service firms to win more business at higher prices and a lower cost of sale — without donating your best thinking. 

In Pricing Creativity, Blair closes the gap between pricing in theory and the messy reality of achieving higher profit margins while selling creativity.  The ideas inside Pricing Creativity are disrupting pricing as usual and transforming the financial success of firms internationally.

The timeless issues of how to price and sell a design project are Blair Enns’ domain. He’s spent a career coaching hundreds of creative firms on how they can improve their finances. Now, thankfully, he’s put that coaching into a book. And it’s excellent.

David Airey,
designer and author

Learn From Blair

Learn from Blair

Receive your FREE CHAPTER of Pricing Creativity: A Guide to Profit Beyond the Billable Hour

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