Day 1 — Positioning & Expertise Building
- Choose a defendable position that separates your firm from the rest, or validate and refine a current one
- Create a succinct and compelling claim of expertise that will attract your ideal buyer
- Identify any gaps in your firm preventing you from owning and securing your chosen place in the market
- Design the beginnings of a content marketing strategy that leverages your primary and secondary differentiators
- Bridge your positioning statement and lead generation efforts by mapping out key pieces of content
When we decided — with your help — to plant our flag as The Agency Built for Retail, we no longer had to worry about being everything to everyone. This decision clarified every agency focus — our website, prospect list, and content strategy. If you Google "retail marketing agency" you'll see us at the top.

JIM CUSSON
THEORY HOUSE