If you are in the business of creativity you need to read this book. I can’t stop thinking about all the money I’ve left on the table.
![](https://s30558.pcdn.co/wp-content/uploads/2020/11/Douglas_Davis.png)
Douglas Davis,
author of Creative Strategy and the Business of Design
This isn’t a book. It’s the solution to one of the most vexing problems facing experts from any field — how to price their expertise.
![](https://s30558.pcdn.co/wp-content/uploads/2020/11/Carl-Richards-1.jpeg)
Carl Richards,
founder, The Behavior Gap