Blair Enns | CEO Win Without Pitching
Better clients are willing to pay for deep expertise. Shift the balance of power in your favor with the deep expertise that resides within the well-positioned firm.
In six weeks we’ll help you unlock your focus for your market, articulate your expertise, and nail your thesis to the door in a way that compels your ideal clients to seek you out.
No guessing. No dartboards. Just a proven process with an experienced coach to keep you honest.
Co-founder & CEO | Prosper Strategies
A six-week, remote, coach-led program designed for agency principals starting February 10, 2020.
You’ll sift through the options you uncovered in Module 1 and select the best one (remembering that there’s lots of room for iteration and refinement), learn how to avoid “The Big Mistake” and ways to transition to your new focus.
It’s time to succinctly and compellingly explain what it is you do and for whom. You’ll learn the language traps to avoid and use “The Elevator Pitch” exercise among others to find your voice.
Your perspective is a bridge from your positioning to your lead generation. You’ll leverage your positioning and perspective into content ideas that will attract like-minded clients that are easier to close.
You’re going to take your focus and your perspective and boldly create your own manifesto. It doesn’t need to be long, it just needs to be bold. (Don’t worry we’ll supply all kinds of tips and ideas to help you get it done.)
In addition to the Win Without Pitching Positioning Modules you’ll also get…
These webcasts walk you through Win Without Pitching insights, address common questions, and guide you through common challenges.
So you can continue the discussion online with your Bootcamp peers.
More than 160 Weekly Focus Calls, each focusing on a specific WWP Principle.
Marketing Firm Principal
Orientation Week: February 10, 2020
All course modules drop the week of February 17
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