Blair remembers what it was like when he was an account person himself, and David shares five ways firms can treat their account people better.
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I think together we can make a few million dollars this week, quickly, simply. Use this simple email template that you can use to raise deals from the dead.
In light of where things are in America, I feel the need to point out that if you’re familiar with and have benefitted from my work, Creative Strategy and the Business of Design, and my #thinkhowtheythink philosophy, a sharecropper named Mr. Ben Frank Davis is where it came from.
Many agencies like to boast on their websites and in their pitch decks that they “partner” with their clients. It’s bullshit of course. What they mean is they aspire to have their clients treat them like partners instead of vendors. I get it. It’s good to have a goal. But putting it on the website
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