Latest Webcast: Mastering Focus

Reinventing Your Firm with Existing Clients

Reinvention – of your offering and your delivery mechanisms – should be a continuous theme for a creative firm.

You reinvent your firm one new client at a time, however, meaning that if you’re innovating and evolving at the appropriate pace, the client that hires you today will see you quite differently than will the client that hired you two years ago.

But what about reinvention for existing clients? Is it necessary to churn through client relationships to evolve or can you get your long standing clients to see you differently and value your new offerings and pricing structures? It’s not easy, but it is possible. In Reinventing Your Firm With Existing Clients I’ll explain how.

In this webcast you will learn:

  • How you set the tone for your value and your relationship before you’re hired
  • The factors that contribute to your diminishing value and relationship status over time
  • The components of and mental blocks to continuous reinvention
  • How to introduce the new you to existing clients and buck the trend of declining value and status

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