Latest Webcast: Mastering Focus

Selling Productized Services

Most creative firms are in the business of selling customized services, approaching every engagement as a blank slate that merits full diagnostics, and customized plans and campaigns. When you find yourself solving the same problems over and over it’s time to stop and ask, is there a better way? For some firms productizing some of the services is the answer but it has big implications on delivery and sales. Does it make sense for you, and if so, how does it change how you sell your services?

In this webcast you will learn:

  • The pros and cons of productizing your services
  • Which services to productize
  • The human resource implications (in sales, marketing & delivery) of productization
  • When and how to blend productized and customized services

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