Win Without Pitching®: Thinking

While our mission here at Win Without Pitching is to change the way creative services are bought and sold, our focus is really on the selling side of the buy-sell relationship. Cal Harrison at Beyond Referrals on the other hand, is doing yeoman’s work to transform the buying side of the equation, trying to reform the way clients go about hiring firms like yours.

Cal’s TedX talk Five Billion Reasons to Change the RFP systematically exposes the flawed logic of the RFP process, giving you the ammunition to push back on your next RFP-driven sales opportunity. I strongly suggest you take a few minutes to watch this compelling video.

If you like what Cal has to say, consider giving this video a push on your social media channels. The more exposure Cal’s work gets, the easier it becomes for Win Without Pitching firms to obtain concessions when pushing back on an arduous and often ridiculous RFP process.

Cal Harrison can be reached at Beyond Referrals where you can find other resources for you and your friends on the buying side of your client relationships.

Win more business at a lower cost of sale

Join Blair Enns live for the Win Without Pitching Workshop and learn how to take control of your sales process (and actually enjoy it). 

Blair Enns
Blair Enns is the Win Without Pitching founder and CEO and the author of The Win Without Pitching Manifesto and Pricing Creativity: A guide to Profit Beyond the Billable Hour.
We help agencies close more business the Win Without Pitching Way

You will get a curated collection of Blair’s best writing, videos, and podcast episodes immediately after signing up.

Then, you’ll receive Blair’s latest work as it’s published.

Sign up to get our best advice delivered straight to your inbox:

Recent Thinking

What’s In Your RAB Fund?

Everyone likes games. I have a fun one for you. There’s a simple financial metric that you might want to use throughout the year. Once you start measuring it, you will become addicted to improving it.

Think Big. No, Bigger.

Let’s do a thought experiment. Let’s try on outrageous success by moving to the outer range of what you have already proven is possible for a firm like yours.

Is Your Firm Addicted to New Business?

Some firms are black holes where accounts go in and seemingly never come out. Other firms are new business development machines, consistently generating 40%-50% (sometimes more) of their revenue from new clients every year.

Win more business at higher prices and a lower cost of sale