Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.
Turning Your Delivery Team Into a Sales Team
Almost every leader of a business of expertise has a moment when they realize their delivery team—account managers, project managers, developers, engineers, consultants or advisors—could be a source of instant scale to their sales efforts. Inspiration tends to hit in moments of sales stagnation or decline. If you’re considering enlisting your delivery team in your