Win Without Pitching®: Thinking

Blair offers seven mindsets that any seller of expertise needs to master so that they can behave like the expert in the sales cycle.

via 2Bobs

Win more business at a lower cost of sale

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Blair Enns
Blair Enns is the Win Without Pitching founder and CEO and the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.
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Recent Thinking

What’s In Your RAB Fund?

Everyone likes games. I have a fun one for you. There’s a simple financial metric that you might want to use throughout the year. Once you start measuring it, you will become addicted to improving it.

Think Big. No, Bigger.

Let’s do a thought experiment. Let’s try on outrageous success by moving to the outer range of what you have already proven is possible for a firm like yours.

Is Your Firm Addicted to New Business?

Some firms are black holes where accounts go in and seemingly never come out. Other firms are new business development machines, consistently generating 40%-50% (sometimes more) of their revenue from new clients every year.

Win more business at higher prices and a lower cost of sale