Blair gets David to admit that he was kind of wrong about open book management being just a fad when he originally wrote about it almost two decades ago, and David offers ways that it can actually improve relationships with both employees and clients when used appropriately.
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The Target Is Not the Market
We all understand the idea of a target market. Hopefully, you have a formalized understanding of what or who your target market is. But you might be better off thinking about the target and the market as two different things.