Win Without Pitching®: Thinking

First Principles

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First principles are the foundational truths from which all other principles or assumptions should flow. Over the last year or so I've been ruminating on the first principles of the Win Without Pitching way of selling.
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Blair Enns
Blair Enns is the Win Without Pitching founder and CEO and the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

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