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First Principles

“First principles is kind of a physics way of looking at the world. You boil things down to the most fundamental truths and say, ‘What are we sure is true?’ … and then reason up from there.”
-Elon Musk

First principles are the foundational truths from which all other principles or assumptions should flow. Over the last year or so I’ve been ruminating on the first principles of the Win Without Pitching way of selling. What are the core truths from which all of our principles flow? Inspired by Henry Hazlitt’s book Economics in One Lesson and Elon Musk’s first principle-models for self-driving, electric cars and Mars colonization, I’ve reduced the entire WWP approach to one principle from which all else flows. Join me as I map this out and give you a new, simple framework for becoming a Win Without Pitching Jedi.

Let’s kick off the new year with a whole bunch of new wins stemming from your improved negotiating skills.