Insights and Resources on Selling and Pricing Expertise

Featured Insight

Mindset and Behavior

When To Have The Answers

And when to have the questions.

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Mindset and Behavior

With a simple metaphor, expressed in 5 or 6 words, I can get you to think about something in a whole new way.

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Pricing

Your clients' budgets are as fixed as your own clothing budget. (i.e., they're not.)

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Navigating the Sale

From The Manifesto in 2010, here is the original framework for navigating those opportunities where you cannot win without pitching.

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Pricing

The right to price should be earned, not assumed or assigned by default.

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