Sell and price like the expert you are

Speaking

Best-selling author Blair Enns lectures throughout the world, teaching experts to win more business at higher prices and lower cost of sale.

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Books

Blair Enns is the author of books described as “cult classics” and “bibles” for expert practitioners. Transform your mindset about how to sell and price your expertise.

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Win Without Pitching Insights

Insights and Resources on Selling and Pricing Expertise

Featured Insight

Lead Generation

The Best Lead Generation Plan

The best plan is one that gets executed. Skip the veggies and eat lots of lead gen dessert instead.

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Positioning

Ideological Resonance

I've owned two businesses where people bought from us because they needed what we had, and for more than two decades now I've owned a business where people buy from us because we believe the same things. They're incomparable.

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Mindset and Behavior

Assume An Advantaged Player

An excerpt from my brand new book…

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Agency Business

Turning Your Delivery Team Into a Sales Team

Almost every leader of a business of expertise has a moment when they realize their delivery team could be a source of instant scale to their sales efforts.

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Navigating the Sale

Can We Dial This Down, Please?

Everyone is talking too much.

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Pricing

Insights and Resources on Selling and Pricing Expertise

The Best Lead Generation Plan

Ideological Resonance

Assume An Advantaged Player

Turning Your Delivery Team Into a Sales Team

Can We Dial This Down, Please?

Creating a Culture of Premium Pricing

Quantifying The Value of Pricing

Why We Suck at Negotiating

Beyond Good, Better, Best Pricing

Should Your Firm Launch a Venture Fund?

The Five Levels of Pricing Success

The Enemy Within

Five Alternatives to Cutting Price

The Complex Battle for Margin

Pricing Difficult-to-Quantify Forms of Value