Blair Enns is the author of books described as “cult classics” and “bibles” for expert practitioners. Transform your mindset about how to sell and price your expertise.
Almost every leader of a business of expertise has a moment when they realize their delivery team could be a source of instant scale to their sales efforts.
If creative and production really are non-working then why be so irresponsible as to spend 20% of your budget on them? Shouldn’t you be focused on getting that to zero?