The lexicon of sales clichés is filled with words and phrases designed to convince people they have a problem that only the salesperson’s product or service can solve. Selling (facilitating the buying process) however, is rooted in helping, not convincing. It is something that requires empathy, understanding, and the knowledge of how to reassure the
There is only one reason marketing communication firms are hired, and therefore only one viable basis for the positioning of your firm. It is not personality, it is not process, it is not price. Marketing communication firms are hired for what they can do for their clients based on their expertise.
You will get a curated collection of Blair’s best writing, videos, and podcast episodes immediately after signing up.
Then, you’ll receive Blair’s latest work as it’s published.
