Pricing Creativity

A Guide to Profit Beyond the Billable Hour

“[Pricing Creativity] should be on the shelf of every designer and design firm.”
—Jon Lax, Design Director, Facebook; founder of Teehan+Lax

Price your way to new levels of financial success with the new book from Blair Enns

Pricing Creativity: A Guide to Profit Beyond the Billable Hour distills pricing theory into principles, rules, tips, and tools specifically for the creative professional. Available in multiple formats.

Get Your Copy Today!

The Total Package


  • eBook download
  • Manual with added Tools section
  • 5 supporting videos

Printed Version + eBook


  • eBook download
  • Manual with added Tools section
  • 5 supporting videos

eBook only


  • eBook download
  • Manual with added Tools section
  • 5 supporting videos

100% Satisfaction Guarantee

We're so convinced that you'll price your way to greater profits with Pricing Creativity that if you don't, or if you're unhappy with it for any reason, return it for a full refund.

Advance Praise for Pricing Creativity

“As Blair wrote in the Acknowledgments, we’ve never met, but I feel like we’ve had a long conversation from reading Pricing Creativity. Blair has distilled the essence of value pricing in this superlative work, full of excellent advice: From having the value conversation, how to handle risk, all the way to centralizing your pricing and replacing timesheets with more meaningful measures. This is another nail in the coffin of hourly billing—an idea from the day before yesterday that needs to die—from one of the industry’s major thinkers.”
Ronald J. Baker, Radio Host, The Soul of Enterprise: Business in the Knowledge Economy; author of Implementing Value Pricing: A Radical Business Model for Professional Firms, and Pricing on Purpose: Creating and Capturing Value

“For every firm faced with the margin pressures created by marketers’ current obsession with cost cutting, embracing the principles and practices in this book is by far the most effective step they can take toward regaining and maintaining a healthy bottom line. Supported by lots of real-world examples, Blair shows how firms can apply the same creativity they employ solving their client’s marketing problems to getting paid for the value they create instead of the hours they work.”
—Tim Williams, CEO Ignition Consulting Group; author of Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out, and Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

“What makes this book remarkable to me are three things. First, it is written to a specific audience of creatives. If that’s you, you will see yourself. Second, it’s written by that field’s leading sales training authority. Third, it’s readily applicable to specific instances. The hard work of building a bridge between theory and practice has already been done, and you’ll find the principles immediately applicable.”
—David C. Baker, consultant; author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth, and Financial Management of a Marketing Firm

“I spent over 7 years researching, experimenting and implementing value pricing in my firm. I wish I had Pricing Creativity back then. It’s the only value pricing book I’ve read that provides a clear explanation of both the theory and the practical application. It should be on the shelf of every designer and design firm.”
—Jon Lax, Design Director, Facebook; founder of Teehan+Lax

“You had me at the Table of Contents. Pricing Creativity is a no-nonsense, bulletproof, mind opening follow up to the game-changing book The Win Without Pitching Manifesto.”
—Chris Do, founder, Blind and The Futur

“Pricing Creativity is a timely, invaluable read for an industry desperately in need of pricing reform.”
—Gerry Preece, partner, External View Consulting; former Procter & Gamble Global Director of Marketing and Media Procurement; author of Buying Less for Less: How to avoid the Marketing Procurement Dilemma

“If you want to secure the successful future of your creative business, read Pricing Creativity from cover to cover and then act on Blair’s extraordinary advice; it’s always invaluable.”
—Shan Preddy, Partner at PREDDY&CO; author of How to Run a Successful Design Business, and How to Market Design Consultancy Services

“Blair has given us a treasure map to unlocking a better future by helping us understand the value of what we create, as well as why we struggle to see it.”
—Carl Smith, founder, Bureau of Digital

“By the end of the first section I had highlighted so many brilliant insights that I gave up and just read the damn thing. Make space on your desk because you're never going to put this book away.”
—Jonathan Stark, author of Hourly Billing is Nuts: Essays on The Insanity of Trading Time for Money

“The timeless issues of how to price and sell a design project are Blair Enns’ domain. He’s spent a career coaching hundreds of creative firms on how they can improve their finances. Now, thankfully, he’s put that coaching into a book. And it’s excellent.”
—David Airey, designer; author of Logo Design Love: A Guide to Designing Iconic Brand Identities, and Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

“Anyone managing clients or business in the creative profession needs to read this book. Understanding the commercial value you add, and how to do value-based pricing, will be the key to unlocking your future growth and profit potential.”
—Andrew Hoyne, founder and CEO, Hoyne; author of The Place Economy

“What’s the value of this book? Somewhere between the retail price and a few million dollars. It depends on you, and whether you have the discipline and courage to put Blair’s concepts into action. You can read the book, apply the ideas, and win—or you can spend the rest of your life working nights and weekends and chasing profits. Which are you going to choose?”
—Dave Gray, founder, XPLANE; author of Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, and Liminal Thinking: Create the Change You Want by Changing the Way You Think

“Blair’s advice on pricing and positioning was invaluable while we were growing MetaLab from a tiny studio to a global brand. I wish this book had existed when I was getting started.”
—Andrew Wilkinson, founder, MetaLab

“This isn’t a book. It’s the solution to one of the most vexing problems experts from any field face—how to price their expertise.”
—Carl Richards, founder, The Behaviour Gap; creator of The New York Times Sketch Guy Column

“Creative agency owners looking to escape the tyranny of hourly billing will find the myths of value pricing unlocked, and a clear roadmap for financial success.”
—Andy Budd, CEO, Clearleft; founder, UX London

“I can no longer count how many times I have recommended The Win Without Pitching Manifesto. Here we go again. Pricing Creativity is a superbly written book, bursting with value for the reader and will doubtless become the bible for leaders of creative business.”
—David Meikle, consultant; author of How to Buy a Gorilla: Getting the Right Muscle Behind Your Advertising Efforts

“Comprehensive, intellectually rigorous, readable and full of both insight and actionable steps, Pricing Creativity is essential reading for anyone involved in agency pricing, selling or negotiation. It summarises the best current thinking on agency commerciality before putting forward practical steps to implement a more value-based approach to business.”
—Tom Lewis, Finance Director, Institute of Practitioners in Advertising (UK)

“If you are in the business of creativity you need to read this book! I can’t stop thinking about all the money I’ve left on the table.”
—Douglas Davis, author of Creative Strategy and the Business of Design

“I wish I had this book a decade ago. With brilliant insights and practical advice about how to price creative value to your clients, this is an urgent, important and timely book destined to become the new standard.”
—Kevin Finn, founder, TheSumOf, Open Manifesto and DESIGNerd

“I started reading Pricing Creativity on a cross-country flight, and by the end of it we had an entirely new pricing strategy that we began using at our very next sales meeting. These principles will have more impact on the money you get out of your firm than anything else you do over the course of your career.”
—Mark O’Brien, CEO, Newfangled; author of A Website that Works: How Marketing Agencies Can Create Business Generating Sites

“Here’s the thing about Blair Enns: he doesn’t give you a subtle nudge and then hope that you get pointed in the right direction. Enns shakes you out of the “we’ve always done it that way” trance and then slaps some sense into you. Pricing Creativity hones in on the fundamental pain-points we all wrestle with and then step-by-step provides that healing remedy. Every industry needs a disruptor. Blair is ours.”
—Spike Jones, VP, Spredfast; coauthor of Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements

“Pricing may be a science, but it is an art too. And flawed, fearful humans perform this work. Pricing Creativity rightly captures the human side deeply involved in the art of pricing, with challenges, encouragement, and the tools and rules we all need to finally capture what we are worth.”
—Jason Blumer, founder, Blumer CPAs and Thriveal Network

“Blair Enns is a master at pricing, selling and negotiating design services. Read this book and get acquainted with his teachings and incredible insight.”
—François Caspar, design entrepreneur; head of the French Designer’s Alliance (AFD)

“Blair has always had a magical way to blend blue-sky, lofty ideals with on-the-ground, tactical advice. Pricing Creativity is no exception. If you’re desperately seeking a methodology that gets you paid beyond your wildest dreams with the step-by-step suggestions to implement it, your search is over.”
—Dan Mall, founder, SuperFriendly; author, Pricing Design,

“Pricing Creativity paves a clear path for creatives to earn higher fees and increase their income through effective structures in working with clients, and by focusing on value instead of effort.”
—Michael Zipursky, CEO of; author of The Elite Consulting Mind

“You know your agency should switch to value-based pricing, but you haven't been sure how to make the leap. With Pricing Creativity, you no longer have an excuse. Blair's book has just the right mix of theory, application, and concrete examples. I was taking notes throughout and have started applying key points already. This might be the most expensive book you ever buy—but Blair's advice on value-based pricing will make your agency six or seven figures if you dare to apply it.”
—Karl Sakas, agency advisor; author of Made to Lead and The In-Demand Marketing Agency.