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Win Without Pitching®: Thinking

Win more business at a lower cost of sale

Join Shannyn Lee live for the Win Without Pitching Workshop and learn how to take control of your sales process (and actually enjoy it).
Picture of David Chapin
David Chapin is a coach for the Win Without Pitching Program where he helps agency principals and employees improve sales results through guidance on positioning, expertise building, sales and marketing. David is also the CEO of Forma Life Science Marketing where he works with scientifically-based companies to Make the Complex Compelling.
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Recent Thinking

Have We Hit Peak Strategy?

If you “do strategy” or price strategy as a line item it’s time to stop and look at your own business strategy instead. How will you become, and remain, unique, especially in the era of offshore labor and AI? What urgent and expensive problem will you help your clients solve?

Scale Your Sales Team

Turning Your Delivery Team Into a Sales Team

Almost every leader of a business of expertise has a moment when they realize their delivery team—account managers, project managers, developers, engineers, consultants or advisors—could be a source of instant scale to their sales efforts.  Inspiration tends to hit in moments of sales stagnation or decline. If you’re considering enlisting your delivery team in your

Can We Dial This Down, Please?

I’ve always known about this pervasive problem but the true size and severity of it never fully dawned on me until recently. Almost everyone commits this error in sales conversations and it’s awful to behold. I probably do it too but I don’t notice it. 

Everyone is talking too much.

Win more business at higher prices and a lower cost of sale