The Four Priorities of Winning New Business
From The Manifesto in 2010, here is the original framework for navigating those opportunities where you cannot win without pitching.
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Navigating the Sale
The Four Priorities of Winning New Business
Pricing
Who Should Set Prices In Your Firm?
Mindset and Behavior
The First Step
Navigating the Sale
A New Theme for a New Year
Navigating the Sale
Marketing Language vs. Sales Language
Lead Generation
The Best Lead Generation Plan
Positioning
Ideological Resonance
Mindset and Behavior
Assume An Advantaged Player
Agency Business
Four Ways to Commodify Your Offering
Positioning