Win Without Pitching®: Thinking

Replacing the Gorilla Account

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Are you being held hostage by a gorilla account that, if they left, would destabilize or even destroy your firm? The threat is very real according to David C. Baker at ReCourses, who quantifies these things. "One half of all firms that lose a client representing at least 35% of their revenue do NOT survive." You might want to get ahead of that.
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Blair Enns
Blair Enns is the Win Without Pitching founder and CEO and the author of The Win Without Pitching Manifesto and Pricing Creativity: A guide to Profit Beyond the Billable Hour.

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