Win Without Pitching®: Thinking

Share on twitter
Share on facebook
Are you being held hostage by a gorilla account that, if they left, would destabilize or even destroy your firm? The threat is very real according to David C. Baker at ReCourses, who quantifies these things. "One half of all firms that lose a client representing at least 35% of their revenue do NOT survive." You might want to get ahead of that.
To access this post, you must purchase a subscription. Please email us at info@winwithoutpitching.com for more information.
Blair Enns
Blair Enns is the Win Without Pitching founder and CEO and the author of The Win Without Pitching Manifesto and Pricing Creativity: A guide to Profit Beyond the Billable Hour.
We help agencies close more business the Win Without Pitching Way

You will get a curated collection of Blair’s best writing, videos, and podcast episodes immediately after signing up.

Then, you’ll receive Blair’s latest work as it’s published.

Sign up to get our best advice delivered straight to your inbox

Recent Thinking

The Complex Battle for Margin

The battle to increase gross profit margin isn’t that complicated. By simply charging more you generate a higher top line with no change to delivery costs, thus increasing the bottom line. Battle won, right?

Selling in One Lesson

Your power in the sale is a function of having your desirability be greater than your own desire. Makes sense, right?

How and When to Talk About Your Firm

One of the things that creative firms need to let go of is the need to present. It’s one of the proclamations in The Win Without Pitching Manifesto. “We will replace presentations with conversations.”