Unclog Your Stuck Pipeline June 14, 2023 9:00 am PT — “Caution” seems to be the word of the day. Clients aren’t panicking about a possible recession, but every purchase is under scrutiny. Deals are taking longer to close. Pricing and payment terms are coming under pressure. And many projects that appeared to be marching to a close just stop, often with the client disappearing altogether. While you have to accept that not all projects will go ahead in this environment, there are things you can do to lubricate your pipeline and get things moving again.
The Target Is Not the Market
We all understand the idea of a target market. Hopefully, you have a formalized understanding of what or who your target market is. But you might be better off thinking about the target and the market as two different things.